negative space

Earlier this week David Airey posted about this clever logo for the Snooty Peacock by Ryan Russell.

He also linked to an old (but new to me) post of great uses of negative space in logo design. The word I keep thinking is "CLEVER."

If there's a book called Clever: How to be Smart + Awesome, please send it my way. I WANT TO BE LIKE THESE PEOPLE.

(Nexcite logo By Amore)

(Elefont logo By Logo Motive Designs)

(Guild of Food Writers logo By 300million)

(New Bedford Whaling Museum logo By Malcolm Grear Designers)